Crafting

Sometimes agency clients come to me with a fully formed brand idea, worked up in-house but in need of some crafting and finesse. I’ve been professionally drawing letterforms for 15+ years and that experience and skill means that I’m able to improve the flow and the form of your scamps to create a wordmark that’s not only more visually appealing and charming but also more functional.

Ideation

Other clients come to me early on in a project with a more open brief and commission me to explore more of a range of visual concepts to give their early development more scope and breadth. I’m just as happy evolving an existing identity into something new as I am in starting with a blank page and creating an original ownable logotype asset from scratch.